"The implicit message in these campaigns is that it is breasts that are sexy; sexy is what is important; and we should care about breast cancer because it takes those lovely, sexy breasts out of the world," says Karuna Jagger, Executive Director of BCA, about the cancer industry's filthy marketing tactics. "Every October, the stunts just get more bizarre and further removed from what's needed for this epidemic."
Jonathan Benson, Natural News.com
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Saturday, June 08, 2013 | There is nothing sexy about a woman with breast cancer having to have one or both of her breasts surgically removed as part of a humiliating mastectomy, or having to undergo toxic chemotherapy and radiation treatments that leave her bald and severely immuno-compromised, not to mention potentially even dead. But this is the message being sent by the cancer industry these days with its numerous sexualization of breast cancer campaigns, which crudely reference breasts using all sorts of erotic terms and off-color imagery.
Bumper stickers, coffee mugs, T-shirts, and even tattoos designed for breast cancer awareness month often say things like "Save the ta-tas," or "Save 2nd Base," both of which are sexually charged, and highly inappropriate, references to women's breasts. Other childish and unbecoming campaigns include "Feel Your Boobies" and the American Cancer Society (ACS)'s latest "It's Okay to Look at Our Chests" initiative, both of which degrade women for the apparent purpose of eliciting a shock-driven awareness factor.